If you are making music, you are a business. Learn everything you need to know to turn your music maker into your money maker.

Get Actionable

This course isn't just theory. Students will learn the step-by-step process to monetizing their music, and leave with action plans.

Small Class Sizes

Get the most out of class by being up close with your instructor.

1-on-1 Project Feedback

Work on your own tracks under the guidance of our acclaimed producers.

We live in an attention economy. What can differentiate your sound from other releases? This course will focus on a myriad of aspects related to marketing and promotion in the modern music industry while also covering critical topics like copyright, sample clearance, Business registration, taxes, and emerging revenue sources.

 

After completing this program, you'll be able to:

Start A Business

As an artist, you are the business. When you leave this class, you will have everything you need to establish yourself as a business and start cashing in on your music.

Collaborate and Engage

Slam Academy is a community. While in this class, you will meet your next great collaborative partner, someone to share the stage with, or even your new best friend.

Get Contractual

Don't get tricked into signing contracts that you don't understand. In this course, you will learn to read and understand all the rights associated with your intellectual property.

Get Gigs

We aren't just focused on making the best tracks. We want you to be publishing and selling those tracks as well. Be ready to finish this program with everything you need to start working professionally.

Join us and be guided through the multiple levels of the Music Industry Program by instructor Megan Hamilton. And learn to set up and utilize your new, complementary MDIIO account.

Music Industry Program Curriculum

  • 1: Copyright Basics and Economic Incentives

    $
    Copyright is often looked at from a punitive standpoint ie “you downloaded something illegally”. However, we’ll explain how copyright works and is designed encourages artistic creation
  • 2: Copyright Registration and Performing Rights Organizations

    $
    In this section of the course we’ll cover copyright registration and how to affiliate yourself with performing rights organizations like ASCAP, BMI, and SESAC as well as with digital rights organizations like Sound Exchange.
  • 3: Demystifying The Music Business

    $
    Often times, the music business is seen as an overly complicated morass of companies and backroom deals. In reality, the music business is at least 11 mostly unrelated industries all working together. We’ll discuss in depth how money can be generated from both songs and artists and how the industry sectors interact.
  • 4: Modern Trends in the Music Industry

    $
    The music business is growing. Fast. In this topic we’ll discuss major trends in music and the economic and career opportunities within these trends. Major topics will include the rise of streaming, vinyl resurgence, how to create fan “rewards” and more.
  • 5: Emerging Revenue Streams In Today's Mobile World

    $
    Artists are innovating in a myriad of ways to create new revenue streams. Importantly, many of these opportunities are available to independent acts as well as more established performers.
  • 6: Business Registration and Controlling Your Future

    $
    The difference between “you” and a “corporation” can be as simple as filling out a few forms. We’ll discuss business registration and the financial and legal implications of how you set up your creative pursuits.
  • 7: Marketing Means Sharing

    $
    How we market and share music is fundamentally changing. An older world of retail stores, posters, magazine reviews, and radio play is being replaced by blogs, pop-up performances, playlists, and more. We’ll work to provide all students resources and lists to market and promote their content to a wide audience.
  • 8: Planning to Plan: Releases are Campaigns

    $
    Releasing a record can be an exhausting and unrewarding process. However, with long-range thinking, promotional efforts can compound upon themselves broadening one’s audience and increasing the likelihood that something could “take off”.

Testimonals

  • For people like me, who care about creating amazing music more than just about anything else in their lives, Slam Academy is that secret sauce that you've always wanted, but never knew you needed. A place that people who truly want to become experts at music production can call home. Not only will you be given all the tools and techniques you need to make dope music, but you will be surrounded by so many like-minded individuals that you just can't help but get better.

  • I've learned a s***load from the videos on the website and the interactive sessions are great! I guess it would take me years of fiddling to find out some of the stuff - it's really helpful. You've touched on a lot of stuff where I get stuck in production, I feel this is gonna explode my workflow. Just wanted to say a million thanks, looking forward to the next class!

  • Bionik's [Instructor Stefon Taylor's] theories on creativity and songwriting have affected my work and I feel that I have "upgraded" as a musician because of them.  The other students in the class ranged from little studio knowledge to accomplished musician and I know everyone was able to connect, engage, and ultimately develop a solid mental concept for how to approach recording.

  • It has not only given me the skill to confidently use Ableton, along the way, my ears have been developing, I\'ve also learned about music theory, audio physics, synthesis, electronic music history and other mind-blowing subjects, and of course, I\'ve learned how music is produced with the highest quality standards. In just 6 months I got from feeling lost within the software to move around it like only I had seen pro\'s doing it.

  • I would like to express what a profoundly constructive, transformative force Slam Academy has been for my life to this point. Slam and its staff have provided me with the tools of the trade, several skilled pairs of guiding hands in the process of learning to use them, and myriad opportunities for creative exchange and collaboration. More fundamentally, you have shared your temple with me and given me a place to call home.

  • Slam Academy really made it real for me, and I wouldn't be there without the things you showed me...you really helped me step it up to the next level.  Just wanted you to know that I appreciate you and what you did for me.

Contact a Slam Academy Representative